Evereden: Eczema Relief Launch
Utilized expert content across all channels by leveraging our brand dermatologists.
A) Expert tips included within brand mailer to all media and creators
B) Leveraged content within email to all US and CA subscribers
C) Sephora hosted IG live featuring Evereden’s Dr. Sarina along side Skinfix brand founder
Best-in-class brand assets for Sephora webpage led to top converting brand product page.
A) Texture highlight and feature on different skin tones and ages ranges (children & adults)
B) Compelling before and afters captured for launch to highlight efficacy and support clinical results
C) Results from our clinical study to provide support for claims
Robust Influencer and PR plan that led to inclusion in over 10 publications and over 150 pieces of earned content.
A) Inclusion with in morning TV segments as well as top publications, such as Elle, leading to over 150 million impressions for Eczema
B) Branded mailer with inclusion of existing hero products to ensure halo across franchise
Eczema Launch Summary
Results:
#1 Eczema treatment at Sephora (B&M and online)
#1 Selling Evereden product at Sephora within first week of launch
Top 10 In lotion category
+150M Media impressions for launch