Launch of Evereden Haircare Line
A unique product line extension for the kids franchise
Thoughtful Packaging Design That Inspires Confidence
A) Kid friendly design that is approachable, creating a positive experience for bath time.
B) Large, easy to use pump, perfect for small hands.
C) Soft touch bottles, make them easy to grip in the shower or bath.
Product Education & Bundling by Hair Type
A) Matrix that highlights a buildable routine based on hair type
B) Production bundles built based on hair type to help make the shopping experience easier
Formulated to Meet the Needs of Every Hair Type
A) Casts a diverse set of hair types to help ensure all children felt represented
B) Engaging before and afters that reinforce the consumer study results
Next Generation Haircare for the Next Generation
Compelling assets that highlight the interest and trends of generation Alpha.